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MAXXI&BVLGARI Prize

Document and celebrate the emerging wave of next-generation artists

Maxxi&Bulgari Prize is an award that recognizes young artists on an international scale. In collaboration with Leftloft, we worked on developing a compelling campaign and catalogue for the 2018 event and exhibition. In the light of integrating Bulgari's brand character, we used unconventional applications of gold palettes, our objective was to fuse the inherent values of a luxury brand with the dynamic realm of contemporary art. This integration aimed to captivate audiences and celebrate the boundless creativity of emerging talents.