About Huiling Li

I am a designer based mainly in Amsterdam and sometimes in Milan, specializing in visual and strategic work that resonate with contemporary culture. Through close collaboration with individuals and companies, I craft branding systems, products, and experiences that aim to capture the zeitgeist.

From collaborating with global marketing firms and digital product companies, to working with independent artists and cultural institutions, I believe that the pursuit of purpose is the cornerstone of every project. Through this purpose-driven approach, I strive to make a difference in my work.