Banca Aidexa is a digital bank that revolutionizes the landscape of online financing solutions for Italian SMEs, freelancers, and entrepreneurs. The vision is to create a website that ensuring 100% accessibility while seamlessly speaking the language to engage the users, in addition, we have developed an intuitive Content Management System (CMS), empowering clients to manage the website independently. This project has been recognized and honoured with the IF Design Award in 2022.
Each page content is designed to simulate the dialogue between the reader and the bank, with the aim of helping the user to feel involved. To engage the reader, a series of illustrations prepared ad hoc accompany the story that the copy and microcopy already tell within the pages. Navigation is simple and straightforward. The CMS is easy to use and allows data enterers to quickly build new pages. The design system also allows anyone to understand and borrow the logic and strategy to be applied during the design and development of new components or layouts.
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