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Re-immaging a fast growing subscription service with a colorful makeover

abbonamenti.it stands out as one of Italy's most popular platforms for magazine subscriptions. It offers a vast selection of Italian magazines available in the market, which has contributed to its substantial user base. During the COVID-19 pandemic and the surge in delivery services, abbonamenti.it took the opportunity to adopt a new business model. Beyond magazine subscriptions, they began offering subscriptions for various other services such as gyms, food boxes, coffee packages, and more, aligning perfectly with their name "abbonamenti," which means "subscription" in Italian.

To tackle this challenge and create a friendly user experience, the aim was to breathe new life into the platform, introducing a refreshed visual language that seamlessly integrated these exciting new services for existing users while also attracting new ones.